Abstract

The present paper deals with fuzzy based inventory model with advertisement efforts for deteriorating items under learning effect. The demand for items is a more effective tool for any business sector or any firm, as well as various types of flesh factories, and also affects the total inventory cost or profit of the inventory system. In this paper, we assumed the demand rate depends on the stock and advertisement efforts and holding cost per unit item follows the effect of imprecise in nature. The holding cost per unit is modeled as a triangular fuzzy number, and the ordering cost is affected by learning. The effect of fuzziness, learning and advertisement effect got positive on the total inventory cost or the profit. The numerical example has been presented for the justification of the proposed model. The sensitivity analysis has also been shown for the decision maker for the application of the present model.

Author

Ravindra Kumar1, Pushpendra Kumar2*, S. R. Singh3  ( Pages 53-66 )
Email:rkumar214053@gmail.com
Affiliation: Research Scholar, Shri Khushal Das University, Hanumangarh, Rajasthan, India      DOI: https://doi.org/10.58517/IJSE.2025.04104

Keyword

EOQ, Fuzzy environment, Learning effect, Greening efforts, Advertisement effect.

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